My objective was to create a new line of branding for a randomly assigned existent Washington winery, and design two bottles marketable to a 21 to 30-year-old demographic that typically purchases wine priced within a $15-20 range.

My Role  Illustration, Packaging, Production
Tools  Illustrator, InDesign, Photoshop

Front view

There will be many different bottle designs surrounding Adamant’s on a shelf. My colors, imagery and design needed to be unique.

I created labels with a custom shape that are enticing at a distance and, with bright, vivid colors appeal to the 20-something demographic. A potential customer could reasonably assume that the pricing structure might be more modest for this wine, further increasing its approachability for the target market.

Side view

Back view

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