My objective was to create a new line of branding for a randomly assigned existent Washington winery, and design two bottles marketable to a 21 to 30-year-old demographic that typically purchases wine priced within a $15-20 range.
My Role Illustration, Packaging, Production
Tools Illustrator, InDesign, Photoshop
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/96a050a2-be44-4aa7-a3bf-832051d8ea80_rw_1200.png?h=957576087d869c67fa8652758b06df3e)
Front view
Challenge
There will be many different bottle designs surrounding Adamant’s on a shelf. My colors, imagery and design needed to be unique.
Solution
I created labels with a custom shape that are enticing at a distance and, with bright, vivid colors appeal to the 20-something demographic. A potential customer could reasonably assume that the pricing structure might be more modest for this wine, further increasing its approachability for the target market.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/0a44168d-5404-4055-a48b-2141984dc070_rw_1200.png?h=bd31a978ea55bcb38f2191cdb6f23be6)
Side view
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/c5063406-91f2-4396-bbb7-6769a18de227_rw_1200.png?h=e77133d6641537f512ee4a75f8857957)
Back view
Advertisement Example
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/035f60d9-969d-428c-bfa1-29a713088aa5_rw_1920.png?h=80823a7dcb8947de77cefec4fc38a259)
Process
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/1b9169fe-27e4-4fdd-a57a-25b19628cbaa_rw_1920.jpg?h=3f3051b88af744ad4b094049e53cf1f8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/c1b48e47-56dd-4695-9f63-915d56f6b92b_rw_1920.jpg?h=5d90a034f3f58274577059496a14dd3d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/7ba28a41-b61c-4cb6-9f3d-91adc4b9bdf9_rw_1920.jpg?h=bc252acd9f313d5f699f2d1bef0b1f04)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/ee8cdd4e-a6b7-4029-a502-7987dc6ae752_rw_1920.png?h=55130a2b3161b8da4259094bd363669d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/8f783c67-8573-4239-82cb-c6264c85d8ae_rw_1920.png?h=532c0046377dd3d8671c4410847fde9d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/4f8618c4-4fbd-4146-8457-c17329629ed7_rw_1920.png?h=056e38547410628e7fed370783e57ff5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/1608853f-787c-405d-9de7-c3df3d388a84_rw_1920.png?h=f4273fc35d2e83856d6a6c5f6789fb68)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8c818aa7394daaf47a23c159ee8a1d53/6b80ec5f-bd2e-461a-972e-98168f738722_rw_1920.png?h=50c484f7f858bbfa7fcc9c312006169d)