My objective was to create a new line of branding for a randomly assigned existent Washington winery, and design two bottles marketable to a 21 to 30-year-old demographic that typically purchases wine priced within a $15-20 range.

My Role  Illustration, Packaging, Production
Tools  Illustrator, InDesign, Photoshop

Front view

Challenge
There will be many different bottle designs surrounding Adamant’s on a shelf. My colors, imagery and design needed to be unique.

Solution
I created labels with a custom shape that are enticing at a distance and, with bright, vivid colors appeal to the 20-something demographic. A potential customer could reasonably assume that the pricing structure might be more modest for this wine, further increasing its approachability for the target market.

Side view

Back view

Advertisement Example
Process

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